Ralph Lauren is bringing classic style to the US Olympic team.

Hey, guess what, I’m finally excited about the Olympics. The powers that be have decided that Roots is too informal, so the US Olympic team is going to be bringing preppy back to Beijing. And, with preppy comes sweaters. And ties. And crests. My God, crests! Polo plans to use an Olympic logo with a crest featuring a replica of the stars and stripes logo used for the ’32 games in LA. The athletes will be sporting these clothes for the opening ceremonies (if we participate), during the games, and closing ceremonies. Previously Polo has been attached to major tennis events with their deals with the US Open and Wimbledon, but this is their first time outfitting an Olympian team.

"Polo Ralph Lauren is a quintessential American brand that represents a timeless and classic look which we believe our athletes will be excited to wear."

Apparently it’s good for Polo because they will be getting their name in the Asian market; somewhere they have a very small presence. The details of the deal are insignificant to me, for all I care about are sweater vests.