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Wednesday, March 19, 2008

New Imaginary Foundation shirts. My credit card is already out.

The Imaginary Foundation has consistently been producing some of the most phenomenal t-shirts I have ever seen. Today, they have added 12 new shirts to the collection. Strike that, they have given the world a great gift by offering us 12 new designs to look good in.

More than just cool-looking, they are meant to inspire. As the Foundations designer, Nick Philip has stated that "Streetwear is the Trojan horse." Through amazing t-shirts the Foundation has been able to spread the idea that we as people have the power to create a culture full of beauty and harmony, if only we open ourselves up. 95total is trying. I'm showing you the site, right?

They also have one of the best About sections on the 'net. It sums up the Foundation and its mysterious Directors' views with:

"In his vision for the Imaginary Foundation, the Director knew that the human mind has more than one mode, that indeed it has an "ecology" of being. He knew that imagination, intuition, inspiration are basic to psyche."

Even if you don't buy a shirt, you can not pass up checking out the collection and reading their About page. Also, there is a great interview with the designer in res magazine.


Jake said...

This is a great find. Enjoyed this post, thanks for the heads up Rich.

dmb5_libra said...

I wish you never posted about Imaginary Foundation. Now I have to buy every single shirt.